The taste of ABSOLUT VODKA is rich, full-bodied and complex. It is smooth and mellow with a distinct character of grain, followed by a note of dried fruit. Introduced in1979. ABSOLUT VODKA uses a process called continuous distillation, introduced in Sweden in 1879 by The Vodka King Lars Olsson Smith. The water we use comes from our own deep well. Producing its vodka in one location using local raw materials gives V&S Absolut Spirits complete control of all stages of production and ensures that every drop meets the company's high quality standard.